Eduardo B. Andrade
Professor of Consumer Psychology
+55 (21) 3083-2705
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URGENT TOPIC: COVID-19

EMPLOYMENT

   FGV-EBAPE, Rio de Janeiro

  • 2017 to date - Vice-Dean
  • 2015-17 - Associate Dean for Faculty and Research
  • 2013-16 - PhD Program Coordinator
  • 2012 to date - Professor of Consumer Psychology

   University of California, Berkeley - Haas School of Business

  • 2010-12 - Associate Professor of Marketing (with tenure)
  • 2004-10 - Assistant Professor of Marketing

EDUCATION

HONORS AND AWARDS

  • Best Conference Theme Individual Paper Award - SCP Conference (2020)
  • C.W. Park Outstanding Contribution Award for article published in the Journal of Consumer Psychology (2017)
  • Association for Consumer Research (ACR) Early Career Award for distinguished scholarly contributions to the field of consumer research (2011)
  • Journal of Consumer Research (JCR) Outstanding Reviewer Award (2010-2011)
  • CASBS Scholar - Summer Institute on Emotion and Decision (pic) - Stanford University (2004)
  • Marketing Science Institute (MSI) Young Scholar (pic) (2007)
  • American Marketing Association (AMA) Doctoral Consortium Fellow - Minneapolis, MN (2003)
  • Barbara and Gerson Bakar Faculty Fellow - UC Berkeley (2010 to 2012)

ASSOCIATE EDITOR

  • Journal of Consumer Psychology (2018-20)
  • Journal of Consumer Research (2014-17)

EDITORIAL REVIEW BOARDS

  • Journal of Marketing Research (2010-to date)
  • Journal of Consumer Research (2011-to date)
  • Journal of Consumer Psychology (2012-to date)

PUBLICATIONS: SELECTED ARTICLES

PUBLICATIONS: BOOK CHAPTERS

  • Andrade, Eduardo B. (2015), "Consumer Emotions," In Cambridge Handbook of Consumer Psychology, Eds. Michael Norton, Derek Rucker, & Cait Lamberton. Cambridge University Press, pp. 90-212.
  • Cohen, Joel B., Michel T. Pham and Eduardo B. Andrade (2008), "The Nature and Role of Affect in Consumer Behavior," In Handbook of Consumer Psychology, Eds. Curt Haugtvedt, Frank Kardes, and Paul Herr. Mahwah, NJ: Erlbaum (pp.297-348).
  • Andrade, Eduardo B. and Joel B. Cohen (2007), "Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, Eds. Kathleen Vohs, Roy Baumeister, and George Loewenstein. New York, NY: Russel Sage, (pp. 35-68).

TEACHING

  • Consumer Behavior (Masters and PhD Program)

SELECTED PRESENTATIONS AT FACULTY RESEARCH SEMINARS

  • National University of Singapore (2019), Monash University (2019), Macquarie University (2019), University of Sydney  (2019, 2016, 2015); Queensland University of Technology  (2015); LBS Marketing Summer Camp (2012); Stanford University - Affective Sciences Group (2010); UC Berkeley - IPSR (2004, 2010); Duke University - Fuqua (2009); University of Toronto - Rotman (2009); Northwestern University - Kellogg (2009); University of Miami - Business School (2009); Yale University - SOM (2008); University of Southern California - Marshall (2007); University of Pennsylvania - Wharton (2006); University of Chicago - GSB (2006); New York University - Stern (2005); Columbia University - CBS (2005); Stanford University - GSB (2005). 

SELECTED PRESENTATIONS AT CONFERENCES/COLLOQUIA

  • SCP International - Florence, Italy (2012), ACR-North America (2010, 2008, 2007, 2006, 2002), SPSP Pre-Conference on Emotion - Tampa (2009), Bay Area Spring Colloquium - Santa Clara University (2008), MSI Young Scholar Conference - Park City - Utah (2007), SCP Conference - Las Vegas (2007), Emotion and Decision Making Reunion, UC Berkeley (2005)

VIDEO/AUDIO INTERVIEWS (IN PORTUGUESE)

ADDITIONAL PRESS COVERAGE

Última atualização: 04/09/2020