Eduardo B. Andrade
Ph.D., Marketing, University of Florida, US, 2004.
+55 (21) 3083-2705

EDUCATION

POSITIONS HELD

  • October 2017 to present - Vice-Dean - Brazilian School of Public and Business Administration, FGV Rio de Janeiro.
  • July 2012 to present - Professor of Consumer Psychology - Brazilian School of Public and Business Administration, FGV Rio de Janeiro.
  • July 2010 to Jun 2102 - Associate Professor of Marketing (with tenure) - Haas School of Business - University of California, Berkeley.
  • July 2004 to June 2010 - Assistant Professor of Marketing - Haas School of Business - University of California, Berkeley.

HONORS AND AWARDS

  • Society for Consumer Psychology (SCP) C.W. Park Outstanding Contribution Award for article published in the Journal of Consumer Psychology (2017)
  • Association for Consumer Research (ACR) Early Career Award for distinguished scholarly contributions to the field of consumer research (2011)
  • Journal of Consumer Research (JCR) Outstanding Reviewer Award (2010-2011)
  • CASBS Scholar - Summer Institute on Emotion and Decision (pic) - Stanford University (2004)
  • Marketing Science Institute (MSI) Young Scholar (pic) (2007)
  • American Marketing Association (AMA) Doctoral Consortium Fellow - Minneapolis, MN (2003)
  • Barbara and Gerson Bakar Faculty Fellow - UC Berkeley (2010 to 2012)

ASSOCIATE EDITOR

  • Journal of Consumer Psychology (2018 to 2021)
  • Journal of Consumer Research (2014 to 2017)

EDITORIAL REVIEW BOARDS

  • Journal of Marketing Research (2010-to date)
  • Journal of Consumer Research (2011-to date)
  • Journal of Consumer Psychology (2012-to date)

PUBLICATIONS: SELECTED ARTICLES

PUBLICATIONS: BOOK CHAPTERS

  • Andrade, Eduardo B. (2015), "Consumer Emotions," In Cambridge Handbook of Consumer Psychology, Eds. Michael Norton, Derek Rucker, & Cait Lamberton. Cambridge University Press, pp. 90-212.
  • Cohen, Joel B., Michel T. Pham and Eduardo B. Andrade (2008), "The Nature and Role of Affect in Consumer Behavior," In Handbook of Consumer Psychology, Eds. Curt Haugtvedt, Frank Kardes, and Paul Herr. Mahwah, NJ: Erlbaum (pp.297-348).
  • Andrade, Eduardo B. and Joel B. Cohen (2007), "Affect-Based Evaluation and Regulation as Mediators of Behavior: The Role of Affect in Risk-Taking, Helping and Eating Patterns," In Do Emotions Help or Hurt Decision Making: A Hedgefoxian Perspective, Eds. Kathleen Vohs, Roy Baumeister, and George Loewenstein. New York, NY: Russel Sage, (pp. 35-68).

TEACHING

  • Consumer Behavior (Masters and PhD Program)

SELECTED PRESENTATIONS AT FACULTY RESEARCH SEMINARS

  • University of Sydney - Marketing Department (2015, 2016); Queensland University of Technology - Marketing Department (2015); LBS Marketing Summer Camp (2012); Stanford University - Affective Sciences Group (2010); UC Berkeley - IPSR (2004, 2010); Duke University - Fuqua (2009); University of Toronto - Rotman (2009); Northwestern University - Kellogg (2009); University of Miami - Business School (2009); Yale University - SOM (2008); University of Southern California - Marshall (2007); University of Pennsylvania - Wharton (2006); University of Chicago - GSB (2006); New York University - Stern (2005); Columbia University - CBS (2005); Stanford University - GSB (2005). 

SELECTED PRESENTATIONS AT CONFERENCES/COLLOQUIA

  • SCP International - Florence, Italy (2012), ACR-North America (2010, 2008, 2007, 2006, 2002), SPSP Pre-Conference on Emotion - Tampa (2009), Bay Area Spring Colloquium - Santa Clara University (2008), MSI Young Scholar Conference - Park City - Utah (2007), SCP Conference - Las Vegas (2007), Emotion and Decision Making Reunion, UC Berkeley (2005).

PRESS COVERAGE

Última atualização: 10/07/2019